So of course, I’m in Boston where all this silliness over some lite-brite took place. And my first reaction was: Who knew guerrilla marketing was even being done any more? And my second reaction was, “Well, that’s the end of that.” Then of course, the obvious dawned on me: this stunt worked better than perhaps any guerrilla marketing stunt had ever worked in history. I knew this was the case when I was listening to Fox News on satellite radio on the way home, and the woman reading the headlines described Aqua Teen Hunger Force as being a cartoon featuring “A milk shake, a box of fries, and a meatball…”

I cracked up.

In fact, in this post 9-11 world, this could usher in a whole new era in guerrilla marketing. Imagine calling bomb threats on behalf of Pepsi. Acting up on an airplane to promote the new Honda CRV. The possibilities are endless.

And then there’s this:

I simply must have one.

Read more about the shirts here.

This entry was posted on Friday, February 2nd, 2007 at 11:57 am and is filed under Humor & Culture, News & Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.